Manchester United in advanced talks with Qualcomm Over New Shirt Sponsorship Deal

Manchester United in advanced talks with Qualcomm/SnapDragon over shirt sponsorship deal

We've got some exciting news for you. The Red Devils are currently in advanced talks with Qualcomm, a U.S. tech giant, for a new front-of-shirt sponsorship deal. While nothing's set in stone just yet, this potential partnership could see the club pocket a cool £60 million ($75.1 million) each year. 

Now, don't rush to get your hands on a new jersey just yet. It's highly unlikely that this deal will take effect in the current season. By the time the negotiations are wrapped up and everything is set, many of us might already be rocking this season's shirts. So, keep your eyes peeled for the next campaign, because that's when the Qualcomm logo could make its big debut on Manchester United's jerseys.

Qualcomm might not be a household name for football fans, but they're a big deal in the tech world. They're known for manufacturing telecommunications equipment, including those tiny yet powerful semiconductors that make our gadgets tick. In August 2022, United and Qualcomm had already joined forces to promote Qualcomm's subsidiary brand, Snapdragon.

Snapdragon, in case you didn't know, is the tech wizard behind many of the world's top-notch smartphones, PCs, gaming devices, connected cars, smart wearables, and more. So, it's not just about slapping a logo on a jersey; it's about being part of a tech revolution.

But the partnership goes beyond that logo on the shirt. Qualcomm has also agreed to advise Manchester United on improving mobile connectivity at Old Trafford. That's right, folks! They're working on enhancing the fan experience during match days, making it easier for you to share your celebratory selfies and game highlights with the world.

Now, some of you might be wondering why Manchester United was on the hunt for a new sponsor in the first place. Well, it all started when TeamViewer, a German software company, decided not to renew its sponsorship deal with United. This was a five-year agreement that began back in 2021, and it was worth a whopping £47 million each year. That's no small change!

However, in a twist of fate, United and TeamViewer worked out a deal in December. This gave the club the option to buy back the rights to their front-of-shirt sponsorship. So, it's all about looking for the best fit for the club and its fans.

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